Evaluation Task 4 - How did you use media technologies in the construction and research, planning and evaluation stages?

Evaluation Task 4

How did you use media technologies in the construction and research, planning and evaluation stages?

Media technologies were an imperative part of the construction, research, planning as well as in the evaluation stages of my media products. In this “Evaluation Task” I will be breaking down how I used these media technologies in the different stages of the creation of my media products; I will begin by explaining how I did this with first my Album artwork, second my Website and lastly my Music video:

Album:

To begin with, bellow I have embedded my album artwork, firstly the front cover, next the inside cover 1, inside cover 2 and finally the back cover, along with that I have also attached the album artwork booklet photos:

Research (Pre-Production)

For the planning of my album artwork I used several forms of media technology to try and get inspiration for it; In the research of other artist’s album artworks I mainly used three different platforms: Tumblr, iTunes and HNHH.

Tumblr: “Tumblr is a microblogging platform and social networking website founded by David Karp and owned by Yahoo! Inc. The service allows users to post multimedia and other content to a short-form blog.” Tumblr allowed me to go through multiple blogs to be able to find thousands of different album artwork photo’s as to take inspiration from for the creation of my own, not only did it let me to look at actual artist album artwork but it also allowed me to look at users own content, album artworks which Tumblr users had created them selves. I would credit Tumblr with being the biggest inspiration for me when researching for my album artwork, on Tumblr I managed to find the two photos which gave me the idea for my original album artwork idea, those two photos can be seen bellow. Also embedded bellow is a screen recording of mine which depicts what it looks like to go on to Tumblr and look at other peoples content as well as there blogs. In the screen recording what I do is go on google and google Tumblr, next I click on the website which brings me to my Tumblr home page, then in Tumblr’s search engine I type in “Album artwork” which then brings me to a page which shows me the most recent Tumblr uploads about album artwork but it also shows me the links to blogs of people who make their own custom artwork, and I go onto one of them during the screen recording.

HNHH: “HotNewHipHop.com empowers artists by letting them showcase their music to real hip hop fans. Meanwhile, our members enjoy the latest and hottest in hip hop singles, mixtapes, videos and news.  —  The #1 source for the hottest hip-hop songs 2014, mixtapes, videos & news, updated daily”. HNHH allowed me to browse through the existing album artworks of hundreds of artists, more specifically mixtape artwork of HipHop genre artists. This was also a main source of inspiration for me because I was able to see what actual artists had done for their album artwork. Not only this but HNHH allowed me to view the top 100 mixtape of all time on their website so not only could I see other artist album artworks but I could also see what was a really successful album artwork. Bellow is a screen recording I made of what it is like to go onto HNHH, first I went into google and searched up “hot new hiphop”, then I clicked on the website which brought me to its homepage where I could view a bunch of mixtape and there artworks, but next if I went up to the top of the website I could click on the “top 100” where I could look at 100 most successful mixtapes on their website:

The third platform I used to get inspiration for my album artwork was simply iTunes. I went on my iTunes and looked through all the albums I had on my iTunes and I looked at their album artworks. The point of this to me was to see what was successful in my opinion, all the albums on my iTunes were albums that attracted me, therefore in my opinion were successful. Also I wanted my album artwork to be something that I liked, therefore what better way to get inspiration then to look at all the albums and album artworks that I like. Bellow is a screen recording of what it looks like to go onto my iTunes and what I did to see all the albums and their artworks. First I clicked on the iTunes application and then I clicked on “albums” which allowed me to look at all the album artworks and I could click on individual albums if I wanted to see the artwork in bigger: 

Production

Post Production

Website:

Bellow is a screen recording of my website (so far) which was created on Wix: 

Research/Planning (Pre-Production)

For the research and planning of my website I used media technologies in several ways. Firstly I began by comparing different artists websites. To do this I used screen recording technologies as to be able to get video’s of several different artist websites as to be able to re-watch them and to compare them. Two main websites which I compared, were Lil Durk’s website and Tyco’s website. To compare the two websites I used Adobe Premiere Pro, Photoshop and Adobe Media Encoder. I used Adobe Premiere pro as to be able to edit the screen recording footage of the two websites next to each other, in a way where it was easy to make a comparison between the two websites. I also used photoshop to create text bubbles which I then exported into png’s and imported in premiere pro as to be able to place these annotations over the screen recordings of the website so that I could clearly see what the similarities/differences were between the websites. I then used Adobe Media Encoder as to be able to export the Premiere Pro file into a MP4 file, so that I could upload it onto youtube so that I could access the video more easily as well as the rest of my group. Bellow is the website comparison video which I created as research as well as inspiration for my own website:

I also used WordPress.com as to do some research in the creation of a website. “WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it's probably the easiest and most powerful blogging and website content management system (or CMS) in existence today.” I decided what better way to do research into the creation of a website, then make my own. I made a draft website for an artist called Travis Scott as to be able to practice creating websites, so using WordPress and its custom templates as well with photoshop to create the images which I imported into WordPress and put on the website, I decided to go with a infinity roll website which is where you there are no buttons it is just a scroll website, so the more you scroll the more you find out about the artist. I used screen recording technology to record this draft website I created and I have embedded the video of this website bellow:

Production

Post Production

Transcript: The post production of my website was very very simple but it still required new media technologies. The post production of the website is simply making the website open to the public. To achieve this I used wix.com. All I had to do was first go to wix.com, secondly I had to log in to my account so that I could access my website, and next I had to go onto my account and select my website and once I was on my website I clicked the preview button when I do this it opens a new tab with a preview of my website. An option then pops up on my screen which says “make your website go live now” and it also gives me the option of changing the URL of my website, I decide not to change my URL so I simply click on the GO button and Wix automatically publishes my website, so that anybody who knows the URL can view my website.

Music Video:

Bellow is a link to my music video which I created, it a music video for the song “Without U”, by Spooky Black. The video is uploaded on YouTube and is on my school’s YouTube channel:

Research/Planning (Pre-Production)

The research and planning of my music video was probably the biggest task I had to tackle this year, it took a lot of time to try and get all the research for this music video as to be able to make it come out perfect and exactly as I wanted it. Media Technologies were imperative to the research and planning of my music video, I used a whole bunch of different media technologies such as Adobe Premiere Pro, Adobe Media Encoder, YouTube, Blogger, Tumblr, Vimeo, and DSLR camera’s. When doing the basic first stages of of the research for my music video as to be able to get inspiration I used new media technologies platforms such as Tumblr, YouTube and Vimeo. I used Tumblr to visit blog’s and to look at photo’s which could give me ideas for my music video, it took a long time but I managed to curate a bunch of photo’s from Tumblr which gave me ideas for my music video; Bellow I have embedded a few photo’s which I found on Tumblr which gave me inspiration for my music video:

I used YouTube and Vimeo, as platforms to look at existing music video’s, when using YouTube, I could do several things to look at music video’s, the first thing I did was go onto my account and click on my liked video playlist which is a playlist of video’s I had liked in the past. Secondly I typed in artists, into the YouTube search bar such as G-Eazy, Kanye West and Travis Scott to look at what videos they had made, because all three of these artists have won awards for their music video’s so I watched them to take inspiration. Another thing I did was use “hashtag’s” which is where you type hashtags into the youtube search bar such as “music” & “hiphop” and it will show you a playlist of music video’s which are related to your search. I used Vimeo to look at music video’s as well. The first thing I did was go onto Vimeo and looked at my liked videos as I had done on YouTube, next I went on the StaffPick’s playlist on Vimeo, which is a playlist of video’s curated by the Vimeo Staff which they though were very good and by going through this playlist I managed to find several music video’s which I liked. Bellow I have embedded a few videos which fuelled my creativity and which influenced the outcome of my music video:

“Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries. It was developed by Pyra Labs, which was bought by Google in 2003. Generally, the blogs are hosted by Google at a subdomain of blogspot.com.” Blogger was instrumental to the research and planning of my music video, it allowed me to lay out all the planning of my music video in one easily accessible place which was also accessible by my group members so that if they ever had any questions about what was happening with the music video if they weren't there they could just check my blogger account. Bellow I have embedded a screen recording of my website so that you can see what it is like when I go to look back at something on my website:

I used DSLR camera’s as well as Adobe Premiere Pro and Adobe Media Encoder, to create videos during the planing of my music video’s a lot. I used DSLR camera’s for several reasons, to take photos of my actors during the casting process, which can be seen bellow. I also used DSLR camera’s to take photo’s and video’s of rehearsals with our actors which can also be seen bellow. I used DSLR camera’s to also document parts of my planning and research process so that I could have it to look back at later, a good example of this is when we were pitching out music video idea’s to Luke, who is another media teacher in our school, so i filmed his response to our presentation with the DSLR camera and then used Adobe Premiere Pro, to edit the video so that it was more condensed and understandable and then I used Adobe Media Encoder to export the edited video to mp4 so that I could upload it to YouTube and then onto youtube so that me and my group could look back at the video easily and improve and change things according to his feedback, a video of the feedback from Luke which I filmed, edited and uploaded to YouTube is embedded bellow:

Production

Post Production

Why I used the color red in my music video

Why I used the color red in my music video

“Red is the color of fire and blood, so it is associated with energy, war, danger, strength, power, determination as well as passion, desire, and love.” These are the connotations of the color red, and I felt that both sides of the connotations, the intense but also passionate sides of the color fit in very well with my music video. 

The danger connotation fits in well with my music video, because there is a certain sense of what the characters in my music video are doing is not allowed, because they are having to meet in a hotel room to be with each other, rather than for example going to one another houses or just meeting in public. The determination connotation also fits in with my music video concept, for the same reason as with the danger connotation, because they are having to meet somewhere in secret, and if they are doing this, it must mean that they are very determined to be together, and spend the night together.

As for the other side of the connotations, passion fits in very well with the concept of my music video because it is clear that both characters, (especially the female character) are passionate for each other which can be seen most prominently in the scene where our male character is on the chair and the female character is dancing around/on him, her dance is sexy and provocative and is clearly being done to “entertain” our male character through sensuality. The connotation of desire is also a good connotation to go with our plot, the characters obviously desire each other, firstly because they went out of their way to meet up in a hotel room, secondly the female character clearly desires to please the male character because she put on a sexy outfit as to impress him, and she does the same by dancing for him. Finally the connotation of love is also a fitting connotation for the plot of our music video, especially during the kiss scene, because you can see that the two characters clearly have a connection, and using red lighting through out the music video emphasises this.

Light Red

Dark Red

“Light red: represents joy, passion, sensitivity, and love. 

Pinky red: signifies romance, love, and friendship. It denotes feminine qualities and passiveness.

Dark red: is associated with vigor, willpower, rage, anger, leadership, courage, longing, malice, and wrath. It is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc).

Reddish-brown: suggests stability and denotes masculine qualities and is associated with harvest and fall.”

The exact color HTML code (HTML Codes format: Each HTML code contains symbol "#" and 6 letters or numbers. Meaning of symbols: The first two symbols in HTML color code represents the intensity of red color. 00 is the least and FF is the most intense. The third and fourth represents intensity of green and fifth and sixth represents the intensity of blue. So with combining the intensity of red, green and blue we can mix almost any color that we want. Example: #FF0000 - With this HTML code we tell browser to show maximum of red and no green and no blue. The result is of course pure red color.) for our red is: #a0140f, this means that the red which used as a base color in our music video editing is a rather darkish red which is perfect because as described above on of the connotations of dark red in particular is that it “is often used to evoke erotic feelings (red lips, red nails, red-light districts, 'Lady in Red', etc).” which is what I am trying to portray in my music video, through for example the female characters costume, her dance, the kiss between the two characters, etc.

“Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure.”  I also chose the color read for the lighting of my music video because it enhances the viewers experience of the music video. I wanted my music video to be unique, and I also wanted the experience of my viewers to be unique to my music video. I wanted my audience to feel things in my music video that they had not felt with other music video’s from my school. According to certain psychological testings such as the ones mentioned in Gregory Ciotti’s article called Color Psychology: How Colors Influence the Mind which was published in PsychologyToday , when it comes to human reactions to the color red, it provokes excitement, increases the viewers respirations rate and blood pressure, as well as makes the viewer focus and not loose concentration, which is what I wanted my viewer to experience, as to tighten his experience of the entire music video. 

“Red brings text and images to the foreground. Use it as an accent color to stimulate people to make quick decisions; it is a perfect color for 'Buy Now' or 'Click Here' buttons on Internet banners and websites.” I also decided to use red for my music video, because at the end of the day the purpose of a music video is to promote the artist. As explained above the color red makes the viewer focus on the thing that is in red, in my case that is my artist. By having my artist lit in red it attracts the viewers eyes to him and not anything else, I want all eyes on my artist especially because he is an emerging artist so I want the audience to see as much of him as possible.

Shoot Day - Evaluation Task

What did you do the day before, to set up for your shoot day?

Since our shoot day was on a Monday we couldn't prepare the day before as a group, but their was still things we had to do, individually to prepare. I made myself a checklist of everything I had to do on the Sunday as to prepare for the shoot day which can be seen bellow:

I will now go through the reasoning for the points on my checklist: Firstly I need to charge and bring my speaker, because on the shoot day we needed a speaker to be able to play the song out loud when we were in the hotel, and I needed to charge it so that it didn't run out of battery on the day. I needed to speed the song up by 200 percent so that we could play it on the speaker so that joe could lip sync at that speed and then we would slow it down by 200 percent in editing and we would have a slow motion effect on his performance sections and I needed to import the sped up version of the song onto my phone so that I would be able to play through the speaker on the day. I needed to charge my laptop and phone on the day so that I could access them if I needed them and to be able to play the song which was on my phone, on the speaker. I needed to pack the story board and the shot-list into my bag so that I would have them on the day to be able to look at what exact shots we were going to need to film. I needed to look back through my blog because I wanted to refresh myself of our vision for the music video so that I knew exactly how I wanted everything set up and to look on the day of the shoot. I needed to lay out comfy clothes because I wanted to wear something comfortable and which I could move around easily in on the day, and because I didn't want to waste time on the morning of the shoot picking the outfit. I needed to remind all of my group members and my actors of what they needed to bring to the shoot day so that no one forgot anything, screen shots of the message I sent to my group members and our actors can be seen bellow. Finally my lat point was to go to sleep early so that I would be well rested for our shoot day and would be able to stay concentrated all throughout the day.

How did you feel when you woke up on the morning of the shoot day?

On the morning of the shoot day I woke at a normal time of around 7:40 and felt still a little bit tired from a long weekend because that weekend I had gone back home to Switzerland for thanksgiving and had only arrived back on a plane the night before. Although I was a little tired I was still excited for the day, accompanying the feeling of excitement was a feeling of nervousness. I felt nervous because it had been such a long time that we had been preparing for this shoot and I was worried that it might not come out exactly as I hoped. Instead of becoming anxious I managed to keep calm and I want through my checklist once more to make sure I had everything with me, which I did and I then left to school for a big breakfast.

How well prepared were you when you arrived for the shoot, what did you have to do before you could start shooting?

Transcript: We arrived in the edit suite as a group with all of or equipment at 8:40 in the morning, which was 10 minutes before our set meeting time with the rest of the production assistants because we wanted to have time as a group to make sure we had everything we needed and to assign our selves rolls for the next few hours. When we met with the production assistants we decided we were going to begin by filming the studio shots, then go to the hotel, and we would then see if we had time to film the rest of the Guildford outside shots as well as the Peaselake corridor shots. We now had to prepare our actors and create the set. We decided that Hannah would be in-charge of preparing our actors because she was in-charge of doing Hannah’s makeup and she had Hannah’s costume. That left me, Kai and Gustavo to create the set. Our set was not very complicated but it did take sometime to set up. We first had to put black curtains around the walls of the studio so that it would be completely dark when we filmed. We then had to vertically screw 5 red light polls to a plank of wood as to be able to emit our desired red lighting effect we desperately sought after. Once that was done we had to take out all of our filming equipment as to be able to shoot our video. We needed the camera, a tripod, the speaker with the playback music on a connected iPhone, an iPad which would do as a clapper board and finally a microphone to pick up the sound. Once this was all set up we checked in with our actors to check their costumes and makeup, and once we made sure everything was alright with that, we were ready to film. (Bellow are photo’s of our set in the studio:)

Describe how the studio looked like when you started to shoot, how well do you feel you managed to create the look of your concept?

Our set in the studio looked very minimalistic and very simple, very red and very darker as we wanted it to be. We began to film with our actors behind the red poles, with the red poles in-front of them and in shot, we got all the shot we needed of this, but as a group we were not content with the way this was looking on camera and we agreed that this wasn't what we wanted our video to look like and that we had already had an idea of what we wanted for the studio shots which was simple red lighting with a black background, similar to Vic Mensa’s video for “U Mad”, which can be seen bellow:

This was the look we were trying to achieve and so I tried in several different ways to try and attain this look that we were looking for. I began by trying to put our actors behind the red polls but very close to them and to place the camera between two of the polls so that they couldn't be seen on camera. This did not work, the lighting was to straight on and was to flat on our actors’ faces and was just not that visually interesting. I then decided to try and just find the right look with my eyes, I took my actor, Joe, and placed him inferno of the red polls stop that he would be silhouetted but this did not work. I then tried to put him to the side of the red polls, so that the red lighting would be hitting him from the side without having the polls in shot, i saw how the light hit him with my eyes and I thought it looked really good, so I consulted with my group members and showed them and they agreed and so that it is how we filmed the rest of the studio shots and I think it turned out really good and really true to our vision of simple red lighting on our character with a dark background. Photo’s of the set can be seen bellow:

How did you divide the roles on your shoot day, what role(s) did you play?

Transcript: On the shoot day we split the production roles in accordance to experience and how much someone liked a certain role. Gustavo because of his large interest and skill with music was put in charge of the playback as well as the clapper board and also took a large part in the lighting. Hannah was in-charge of taking care of our actors and doing their make up as well as taking care of their costumes, also because Hannah is a dancer she was in-charge of teaching Hannah the choreography and making sure her dancing looked good. Personally I had the most experience in our group operating a camera, so I was mostly behind the camera on the shoot day filming everything because I as well as the rest of my team felt that I would be able to capture our vision correctly along with this I took a large part in directing our actors on what they should do. Kai was in-charge of the set and making sure everything looked good, she is also a very good communicator and a people person so she was verged at making sure everybody on set was informed about what was going on and what was going to happen.  (Bellow are some photos of me working the camera:)

What do you think that you personally did particularly well?

What problems did you have on the shoot day, how did you solve them?

Our main problem on the shoot day was time, we found out early on that we were not going to have enough time to film everything we wanted. We needed to film the studio shots, we needed to film the Peaselake corridor shots, we needed to film the Hotel shots and finally we needed to film the outdoor shots in Guildford. We had a tough decision to make, weather we were going to film all four locations or maybe just three locations and rush through the process and maybe not have all our footage come out to good, or we could only film in the studio and in the hotel but have really good footage. We ended up following the motto “Quality Over Quantity” and decided to only film in the studio and in the hotel, because we would rather have a limited amount of really good content rather than a lot of average footage. Another problem we encountered on our shot was with Hannah’s costume, everything was going well in the studio, and we finished filming all of our studio shots of Hannah, but then a school official entered the studio and told us that the school would not be happy with Hannah wearing such a revealing costume and that for the Hotel shots we would have to cover up the bottom half of her body more. As a solution to this problem we went up to the dance department in our school because we knew they had dance tights that they might be able to lend us, which they indeed did so we go Hannah to wear tights under the shorts for the hotel scene and everything went well. Bellow are shots of Hannah in her first costume in the studio and in her altered costume in the Hotel room:

Which part of the shoot do you think was most successful and why?

Transcript: In my opinion the most successful part of the shoot was the second half of what was filmed in the studio. By this I mean the part which we filmed with the red light coming in from the side of the shot and lighting up Joe and hannah from the side without seeing the tubes. I believe this to be the most successful part of the shoot because it came after having filmed our characters behind the red tubes which as a group we didn't like and we were afraid our video wasn't going to look good. When we first set up the camera there we fell involve with what we were filming and we all agreed it looked awesome. Another reason I think that it was so successful was because of our decision to use the “Slow Smooth” setting on the camera when filming Hannah, this meant that for three seconds we could film Hannah in super high resolution, and at an extremely high frame rate, which means we get a really good slow motion shot which I think came out incredibly well.

Which part of the shoot do you wish had gone better and why?

Transcript: The part of the shoot which I wish had gone better was the the first few shots we took in the hotel room. The reason I wish this part of the shoot had gone better was because we had hadn't been in the room for very long and we began filming relatively quickly and I believe we hadn't experimented with the lighting in the room enough at this point, which in my opinion lead to some not very good lighting in the first few shots we took, they were to lit up where as I wanted something quite a bit darker with most of the red lighting hitting our actors rather than the white walls, which is eventually what I managed to achieve throughout the day. I wish it had gone better because Im afraid that those first few shots don't look as good as they could have and that the lighting in those shots will be inconsistent to the rest of the lighting in the video.

How well do you think you managed your talent (actors)?

I think that I managed my actors quite well. Starting firstly with Hannah, I feel I did quite a good job at making her feel comfortable, dancing around a bunch of people in a very revealing outfit is not the easiest thing, and it is very easy to feel uncomfortable, but I think through constantly showing Hannah what I had filmed so that she could see for herself that she was looking good and the fact that I was very professional and constantly kept talking to her as she was dancing her telling her what I wanted was very important in making it look good and making sure she didn't feel uncomfortable. Another scene where the directing of my actors was quite difficult but that I think went well was during the kissing scene in the hotel. Once again this can be a quite awkward situation (making out with someone else several times whilst many people are watching and filming), I think it was important that I act completely professional and to show to them that it was a professional and artistic scenario, to be able to do this I made sure I didn't laugh; I told them what I wanted to see, for example what I wanted them to do with their hands, like run them through the other persons hair; and when it came to the actual kissing I didn't talk and simply let them do their thing. 

When it comes to the directing of Joe, I think I did a pretty good Job as well. An example though of a way I think I made mistake whilst directing Joe though was during the studio shots, Joe was just lip-syncing standing their with his hands in his pockets, so I told him to start making gestures with his hands towards the camera, and it looked good, but in moderation; Joe ended up doing these hand movement a little too often and I'm afraid that it might turn out a little comical when put together due to the fact that it was so frequent. An example though of when I was successful in my directing of Joe was during the scene where Hannah dances on him, whilst he is on the chair. I feel I did a good job because at first he wasn't quite sure what emotions he should be feeling as the character, and so I started saying words which I felt would help him understand the character and what he would be feeling in the moment, a few of the words I stated are as follows: Seduction, Magnetism, Desire, Tease etc. Bellow are some photos of me behind the camera directing my actors:

What was the part of the shoot you enjoyed the most?

The part of the shoot which I enjoyed the most was filming the “Slow Smooth” slow-motion footage of Hannah. The reason which I think i enjoyed that part of the shoot so much was primarily due to how good I managed to make it look. It was enjoyable because it was a product of handwork over a few months of planning the music video’s and it was where I was able to see that it was going really well and that it was looking as I wanted it, which I think made the process very enjoyable. Another reason why it was enjoyable was because it was challenging, the slow smooth seeing lets you film in very high quality and at a very high frame rate but the catch is you can only film for 3 seconds, so it was a challenge to try and get the best 3 seconds of footage you could which I found to be quite an interesting process and one which I really enjoyed.

What are you looking forward to seeing the most in the edit?

What I am looking forward to seeing the most in the edit is the studio footage of Joe. The reason for this is because of the way I have filmed it, I took to shots of Joe, one medium close up shot of him lip-syncing and one long shot of him in the same position lip-syncing; Having done this, I will be able to put both pieces of footage on top of each other in the edit, and bellow both shots I will place a “matte layer” which will be black, and then I will be able to change the blending mode of both video layers from “Normal” to “Multiply”, this will allow me to have both the shots to gather next to each other showing the red lit medium close up shot and the long shot side by side in the same shot, with the MCU on the left and the LS on the right, and I believe that this will look very unique and will help make our video stand out from others, but not only that I believe that it will impress people and will be a good opportunity to showcase my post production skills. Bellow is a video of some of the smooth slow footage:

How well do you feel that your production group worked as a team?

Are their any lessons you learned today that could help you make your next shoot even more successful?

I think that the biggest lesson I learned from my shoot which would help me on a future shoot, is about time management and the time expectations you set yourself. Going into the shoot day we expected to film 4 different scenes in 4 different locations, the studio scene, the Peaselake corridor scene, the hotel scene and the Guildford street scene. We had planned to film all 4 in one day, and I realised that we largely over estimated how much we could film in a day and still make it look good. As I have already explained we were left with the decision of choosing between filming 3 or 4 locations but having really average footage or only filming two scenes but having great footage, we decided to only shoot the two scenes. I have learned how long it really takes to film a very good looking scene for a music video and that in the preproduction stage of your shoot you have to plan your video around how much time you have to film it. I think this is a very valuable lesson that will hopefully really help me in my next shoot as well as in the pre-production stages of my next shoot.

Are there any changes you might need to make to your website and artwork, in order for them to fit in with the video that you have shot?

We haven't commenced creating our website so at the moment their is nothing we can change about it in accordance to our music video, but one thing we have done is our album artwork. As can be seen from the comparison of photo’s bellow from our album artwork and photo’s from our shoot day, their is one major difference, the color. Our album artwork is normal coloured, color wise it look pretty much the same as it would look if you saw it with your own eyes besides for the fact that the colors are slightly darkened. Contrary to this our music video is completely red, every shot is lit with red lighting, this is clearly not reflected in our album artwork; So we will probably have to make changes to our album artwork so that it is more red. Though in contradiction to this, I do believe that an album is an entire body of work which most of the time includes about 14 songs, and I do believe that it is slightly weird to think that an actual artist would base his album artwork off the music video which was done for one of the 14 songs in the album; In my opinion the album artwork should reflect the album as a whole body of work and that music video’s are for giving visuals to individual songs and should not have an impact over the look of the entire album.